High contrast mode

High contrast mode uses a limited color palette with contrasting colors for an easier use.

Change text size

Liv Bank Receives the Prestigious Digital Bank of the Year Award

Liv Awarded the Title - Best Bank for Gen Z

Dubai, June 22, 2023: Liv, UAE’s leading digital bank by Emirates NBD, recently received the title of "Best Bank for Gen Z" at the Middle East & Africa Retail Banking Innovation Awards, hosted by the Digital Banker. This prestigious recognition highlights Liv's unwavering commitment to innovation, financial inclusion, and customer-centric solutions.

"We are incredibly honoured to receive this award from the Digital Banker. This recognition reaffirms our commitment to delivering innovative, user-friendly banking solutions that empower Gen Z to manage their finances with ease and confidence", said Pedro Sousa Cardoso, CDO, Liv Bank.

Liv's success with Gen Z customers can be attributed to several key factors, including:

  • A fully digital banking model that provides a seamless and intuitive mobile app experience tailored to Gen Z's preference for online interactions.
  • A strong emphasis on educating and offering tools within its app to ensure this budding generation makes informed financial decisions.
  • A commitment to providing accessible banking services to all, including those without a traditional banking background.
  • A suite of unique financial products, such as the Goal Account, Liv Young Account, and more, designed to meet the needs of this generation.

The award serves as a testament to Liv's relentless pursuit of innovation and its goal of being at the forefront of digital banking in the Middle East. It also reinforces Liv's position as a bank that understands and serves the evolving financial needs of the youngest generation of customers.

The Middle East & Africa Retail Banking Innovation Awards are an esteemed recognition within the financial industry, celebrating excellence and innovation in banking services.

About Liv Digital Bank

Liv is the UAE’s first digital bank by Emirates NBD targeted at aspiring, young professionals and digital connoisseurs. It aims to provide a unique experience for this fast-paced, tech-savvy segment of customers by empowering them with flexible products and services that work around their goals and preferences. For more information visit us at